- Logo design with 3 concepts and 3 revision rounds
- Color palette and font pairing
- 1-page brand sheet
- Social media profile kit: profile images and cover images
- All logo files, including source files
A brand identity that makes customers remember you, and trust you sooner
Brand identity design that goes beyond a logo: colors, typography, imagery, voice and clear guidelines, so your website, social media, signage and vehicles all look like one confident business.
- Starting price
- $299
- Delivery
- 7 days
- Strategy before design
- Human-designed
- Guidelines anyone can follow
Brand Starter package$299
- Logo design with 3 concepts and 3 revision rounds
- Color palette and font pairing
- 1-page brand sheet
Inconsistent branding makes a business look smaller than it is
Different colors on the website and the truck. A logo stretched on the invoice. Social posts in five different fonts. Each one is minor on its own, but together they tell customers you're improvising, and that makes you easier to pass over.
A brand identity package gives you one consistent system to use everywhere, with simple rules so anyone on your team can apply it.
What's in a brand identity
Strategy
Who you serve, what makes you different and how you want to be seen, so every design choice has a reason behind it.
Logo suite
Primary logo, alternates and icon, in every color version and file format.
Color palette
Primary and supporting colors, checked for accessible contrast, with HEX, RGB, CMYK and Pantone references.
Typography
Headline and body fonts that work on screen and in print, with licensing checked.
Visual style
Photography direction, icon style, patterns and graphic elements that make your materials recognizable.
Brand guidelines
A clear guide showing how to use it all, with examples of right and wrong.
Choose your package
- Brand questionnaire and positioning statement
- Logo suite: primary, alternate and icon, with 4 revision rounds
- Extended color palette with accessibility checks
- Typography system
- Photography, icon and graphic style
- Business card, letterhead and email signature
- 12-page brand guidelines (PDF)
Full Brand System
$1,499
Identity, voice and ready-to-use templates.
- Delivery
- 21 days
- Everything in Brand Identity
- Brand voice guide: tone, messaging pillars and 3 tagline options
- 10 social media templates, editable in Canva
- Presentation template for Google Slides or PowerPoint
- Signage, vehicle or uniform mockups
- 30-page brand guidelines
- Unlimited revision rounds for 30 days
How it works
Choose a package and pay online.
Brand questionnaire,
plus a 30-minute call on Brand Identity and Full Brand System.
Strategy summary:
positioning and direction, for your approval.
Design concepts:
logo and identity directions, shown in real-world mockups.
Refine
through your revision rounds.
Deliver
your files, guidelines and templates, organized and explained.
Not included
Trademark registration (speak to a trademark attorney), paid font licenses (we'll recommend free options or tell you the cost first), printing and production, and website design (see Small Business Website Design).
How ordering works
No sales call and no proposal back-and-forth. A person replies to every order within one business day.
Choose a package
Send your order in a minute. We email a secure payment link. The price is fixed and shown up front.
Send your brief
A five-minute form with your goals, logins and files, right after checkout. No call needed.
Get it delivered
By the delivery date on your package, with the revisions it includes and a 30-day fix warranty.
Client work in Graphic Design & Branding
Real projects for real clients. Open any of them and check the work for yourself.
Branding questions
Something else on your mind? or send us a message. A person replies within one business day.
What's the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the whole visual system around it, including colors, fonts, imagery and rules, that makes everything you put out look like it comes from the same business.
How much do branding services cost for a small business?
Our branding packages are $299, $699 and $1,499. Most small businesses choose Brand Identity for the full system and guidelines.
Can you rebrand an existing business?
Yes. We'll keep what customers already recognize where it's worth keeping, and modernize the rest. A rebrand starts with a review of your current materials.
Will my team be able to use the brand without a designer?
That's what the guidelines and templates are for. The Full Brand System includes editable Canva templates, so your team can create on-brand posts and documents themselves.
Related services
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Look as established as you are
Choose a package and complete your brand questionnaire. Your first concepts arrive within days.
Your free growth plan
- A personal 5 to 10 minute video review of your site
- Three fixes, ranked by impact
- One automation idea for your follow-up
In your inbox within two business days. No call, no card.Request yours