A logo designed by a person, made to last for years

AI image tools can produce something logo-shaped in seconds. But under current US Copyright Office guidance, images generated by AI without meaningful human authorship can't be copyrighted. They can also resemble existing marks, which causes problems when you try to protect your brand.

Your logo is the one asset you'll use everywhere, for years. So every logo we make is designed by a person, in vector, from scratch.

• Simple: recognizable at a glance, even as a tiny app icon or favicon
• Distinctive: doesn't look like your competitors' logos
• Flexible: works in color, black, white, horizontal, stacked and icon-only versions
• Appropriate: feels right for your industry and customers
• Timeless: avoids trends that will date it in two years

1. 1

   Questionnaire:

   your business, customers, personality, likes and dislikes.

2. 2

   Research:

   your industry and competitors, so your logo stands apart.

3. 3

   Concepts:

   original directions, each presented with a short explanation.

4. 4

   Refine:

   you choose a direction, and we refine it through your revision rounds.

5. 5

   Finalize:

   all versions and file formats prepared and checked.

6. 6

   Deliver:

   organized files, a quick guide to which file to use where, and full rights.

Trademark searches or filing (speak to a trademark attorney), full brand guidelines (see Branding), and printing.